NEW REALITY FOR PR: Why Internet, Niche Culture And Feedback Change The Communication Practice

Recently I've noticed that in search of the information about modern strategies in PR and communication, I moved from communication to popular business section of the library. And it’s not only marketing literature I take there, but also some books...

VIRALITY ON PRACTICE: Contagious by Jonah Berger

The actuality of Word of mouth as a PR tool become obvious fro me after the few last books I’ve read, however, while Gladwell and Anderson described the models excitingly and gave dozens of helpful insights in what makes some...

BIG DIFFERENCE WITH SMALL EFFORTS: The Tipping Point by Malcolm Gladwell

Few weeks ago I took the book called «How hits happen» in the University library in hope that it will explain me the complicated nature of the trends and audience's preferences. However, it was so boring and unoriginal, that I...

FREAKING MINDSET: Freakonomics and Think like a Freak by Levitt and Dubbner

The best books are those ones which turn upside down our beliefs, and “Freakonomics” by Steven D. Levitt and Stephen J. Dubbner really does it. The journalist and the economist promise to show us the hidden side of everything, and truly...

DON’T STOP PROCRATINATING: Why distraction helps to find creative ideas in PR

Every time I sit in front of my laptop, working on a study project, an article for the magazine or a new blog post, I find myself half an hour later distracted by social media and newsfeed from my favorite...