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PR Over a Cup of Coffee

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books

HOW WE ACTUALLY MAKE DECISIONS: Nudge by Thaler & Sunstein

The book “Nudge” was introduced to me during one of the classes on contemporary issues in PR and attracted my attention almost immediately: partly because the theory sounded interesting, partly because one of the references on the back cover was... Continue Reading →

FREAKING MINDSET: Freakonomics and Think like a Freak by Levitt and Dubbner

The best books are those ones which turn upside down our beliefs, and “Freakonomics” by Steven D. Levitt and Stephen J. Dubbner really does it. The journalist and the economist promise to show us the hidden side of everything, and truly... Continue Reading →

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