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PR Over a Cup of Coffee

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Reading List

The reviews of books, which can be useful for any communication industry practitioner and the others. No textbooks, only amazing texts, which make you spend sleepless nights reading and searching the answers to unexpected questions.

AUTHENTICITY, VIRALITY, REBELLING: The Pirate’s Dilemma by Matt Mason

Have you ever noticed the resemblance between pirates and Robin Hood? Both were withdrawing the goods from riches and, as Matt Mason reveals in ‘The Pirate’s Dilemma’, both give those goods away to society for free. Such a way to... Continue Reading →

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MARKETING BEYOND THE BORDERS: Growth Hacker Marketing by Ryan Holiday

While «Growth Hacker Marketing» by Ryan Holiday was one of the shortest books about communication principals in the digital age (really, you’ll finish it just in a couple of hours), it provides the schema for marketing activities like any other... Continue Reading →

VIRALITY ON PRACTICE: Contagious by Jonah Berger

The actuality of Word of mouth as a PR tool become obvious fro me after the few last books I’ve read, however, while Gladwell and Anderson described the models excitingly and gave dozens of helpful insights in what makes some... Continue Reading →

NICHES GO TO MASSES: The Long Tail by Chris Anderson

During a couple of years, I more and more often stuck upon the reviews of small local coffee shops, low budget series and almost garage bands in relatively influential media. This can be nothing else but the sign of the... Continue Reading →

HOW WE ACTUALLY MAKE DECISIONS: Nudge by Thaler & Sunstein

The book “Nudge” was introduced to me during one of the classes on contemporary issues in PR and attracted my attention almost immediately: partly because the theory sounded interesting, partly because one of the references on the back cover was... Continue Reading →

BIG DIFFERENCE WITH SMALL EFFORTS: The Tipping Point by Malcolm Gladwell

Few weeks ago I took the book called «How hits happen» in the University library in hope that it will explain me the complicated nature of the trends and audience's preferences. However, it was so boring and unoriginal, that I... Continue Reading →

FREAKING MINDSET: Freakonomics and Think like a Freak by Levitt and Dubbner

The best books are those ones which turn upside down our beliefs, and “Freakonomics” by Steven D. Levitt and Stephen J. Dubbner really does it. The journalist and the economist promise to show us hidden side of everything, and truly... Continue Reading →

ART OF MEMORIZING AND OTHER THINGS: Moonwalking with Einstein by Joshua Foer

As soon as I read the annotation to the “Moonwalking with Einstein” by Joshua Foer, the same time I’d like to read get the copy. It’s not surprising: the story of a journalist, who could train the memory to win... Continue Reading →

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