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PR Over a Cup of Coffee

AUTHENTICITY, VIRALITY, REBELLING: The Pirate’s Dilemma by Matt Mason

Have you ever noticed the resemblance between pirates and Robin Hood? Both were withdrawing the goods from riches and, as Matt Mason reveals in ‘The Pirate’s Dilemma’, both give those goods away to society for free. Such a way to... Continue Reading →

MARKETING BEYOND THE BORDERS: Growth Hacker Marketing by Ryan Holiday

While «Growth Hacker Marketing» by Ryan Holiday was one of the shortest books about communication principals in the digital age (really, you’ll finish it just in a couple of hours), it provides the schema for marketing activities like any other... Continue Reading →

NEW REALITY FOR PR: Why Internet, Niche Culture And Feedback Change The Communication Practice

Recently I've noticed that in search of the information about modern strategies in PR and communication, I moved from communication to popular business section of the library. And it’s not only marketing literature I take there, but also some books... Continue Reading →

VIRALITY ON PRACTICE: Contagious by Jonah Berger

The actuality of Word of mouth as a PR tool become obvious fro me after the few last books I’ve read, however, while Gladwell and Anderson described the models excitingly and gave dozens of helpful insights in what makes some... Continue Reading →

NICHES GO TO MASSES: The Long Tail by Chris Anderson

During a couple of years, I more and more often stuck upon the reviews of small local coffee shops, low budget series and almost garage bands in relatively influential media. This can be nothing else but the sign of the... Continue Reading →

ACTIVISM AGAINST REPUTATION: Why taking stands on controversial issues is risky for companies?

More and more businesses take stands on political and social issues, especially it's obvious in such countries as the USA and the UK, where society is highly polarized after Trump's election and Brexit. However, the question is how such statements... Continue Reading →

HOW WE ACTUALLY MAKE DECISIONS: Nudge by Thaler & Sunstein

The book “Nudge” was introduced to me during one of the classes on contemporary issues in PR and attracted my attention almost immediately: partly because the theory sounded interesting, partly because one of the references on the back cover was... Continue Reading →

BIG DIFFERENCE WITH SMALL EFFORTS: The Tipping Point by Malcolm Gladwell

Few weeks ago I took the book called «How hits happen» in the University library in hope that it will explain me the complicated nature of the trends and audience's preferences. However, it was so boring and unoriginal, that I... Continue Reading →

STORIES IN THE FOREFRONT: New challenges for storytelling in communication industry

Anecdotes and stories always sell, - who does not know this truth? It keeps attention, it makes people sympathetic and awakens empathy, so you engage with the audience and, if the story built cleverly, reach your aim and persuade people... Continue Reading →

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