PR Over a Cup of Coffee

NICHES GO TO MASSES: The Long Tail by Chris Anderson

During a couple of years, I more and more often stuck upon the reviews of small local coffee shops, low budget series and almost garage bands in relatively influential media. This can be nothing else but the sign of the... Continue Reading →

ACTIVISM AGAINST REPUTATION: Why taking stands on controversial issues is risky for companies?

More and more businesses take stands on political and social issues, especially it's obvious in such countries as the USA and the UK, where society is highly polarized after Trump's election and Brexit. However, the question is how such statements... Continue Reading →

HOW WE ACTUALLY MAKE DECISIONS: Nudge by Thaler & Sunstein

The book “Nudge” was introduced to me during one of the classes on contemporary issues in PR and attracted my attention almost immediately: partly because the theory sounded interesting, partly because one of the references on the back cover was... Continue Reading →

BIG DIFFERENCE WITH SMALL EFFORTS: The Tipping Point by Malcolm Gladwell

Few weeks ago I took the book called «How hits happen» in the University library in hope that it will explain me the complicated nature of the trends and audience's preferences. However, it was so boring and unoriginal, that I... Continue Reading →

STORIES IN THE FOREFRONT: New challenges for storytelling in communication industry

Anecdotes and stories always sell, - who does not know this truth? It keeps attention, it makes people sympathetic and awakens empathy, so you engage with the audience and, if the story built cleverly, reach your aim and persuade people... Continue Reading →

FREAKING MINDSET: Freakonomics and Think like a Freak by Levitt and Dubbner

The best books are those ones which turn upside down our beliefs, and “Freakonomics” by Steven D. Levitt and Stephen J. Dubbner really does it. The journalist and the economist promise to show us hidden side of everything, and truly... Continue Reading →

DISBALANCED POWER: Influencer’s relations in the age of social media

«It's the golden question!» says stylist and fashion journalist Chloe Beeney about the problem of determining the influencers. «Nobody knows the answer». And she is not the only one who sees no real scheme to predict who will be the... Continue Reading →

ART OF MEMORIZING AND OTHER THINGS: Moonwalking with Einstein by Joshua Foer

As soon as I read the annotation to the “Moonwalking with Einstein” by Joshua Foer, the same time I’d like to read get the copy. It’s not surprising: the story of a journalist, who could train the memory to win... Continue Reading →

CO-OPERATION ON THE SCREEN: How brands can use product placement effectively?

Product Placement is an easy way not only to advertise the product but also to make a good endorsement for the brand or company if it is placed in the right context for the target audience. From this point of... Continue Reading →

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